What Is Search Intent? A Key to SEO Success
We know that if you’re going to create content on the internet and you want that content to be found, you have to know SEO. And a big piece of SEO, especially these days with Google’s helpful content update, is understanding search intent and how to use it as part of your overall strategy.
Search intent is simply the reason behind a person’s search on the internet.
Think of the last time you Googled — you typed something into the search bar because you were hoping to find information, answers or solutions.
When you are planning your content and doing market and keyword research, you should also be thinking about the search intent of your target audience.
When you factor intent into content creation, you are increasing your website’s relevance, authority and ranking.
4 Types Of Search Intent
Let’s use Gracie, our fictional target audience, to learn more…
- Informational
Gracie is searching purely for more information. She wants to learn something, understand something or she might be starting the purchase process and doing some further research. - This search used to be a more broad one — “how to start a blog” — but what we are seeing is that users are becoming much more specific —…
