Small Business Marketing With Less Of The Social Media? Yes!
If you’re growing a small business in 2024 on the internet, you’re using social media to market that business. Period.
BUT if you are growing a business in 2024 on the internet and the bloom is off the social media rose for you, what then?
As a digital marketing strategist, content writer and someone who has been marketing her own business online for several years, I fully understand the hold social media marketing has on us.
When you are on social media as part of your marketing, you’re seeing constant reinforcement that without social you won’t be able to effectively market your business.
And that’s not entirely true. Like everything, there are pros and cons to a heavy social strategy and as an entrepreneur, you get to decide for yourself — so cool!
Social media is powerful for so many reasons:
- Free and easily accessible for anyone
- Ability to reach a large audience
- Possibility for viral growth
However, the downsides to using social media to grow your business are just as powerful…
