Sales Pages That Don’t Suck: Writing High Converting, Low Fluff Sales Pages

So you’ve got a killer product/service/resource/course that you want to sell online, awesome! That means you’re gonna need a sales page and this time, let’s make it a sales page that doesn’t suck!

When it comes to creating that sales page — writing the content, laying out the format and flow — there are lots of ways to go about it. However, the best way is to cut out the fluff, keep the transformation you’re offering crystal clear and make it SO easy for your audience to click “Buy Now!”

Let’s break down what will take your next sales page from ‘ho-hum’ to ‘hell yes!’.

But first let’s answer a few sales page commonly asked questions:

• Is a sales page the same as a landing page?
  Yes and no. A sales page is its own property with a unique URL like a landing page but the difference is the intention. A landing page can have many different goals — capture emails or prompt further interaction — but a sales page has one goal: to make a sale.
• Where do I create a sales page?
  You’re going to build your sales page in whichever CRM or database system you use. Most email marketing platforms — MailChimp, Flodesk, Mailerlite — have the capability of creating a sales page. Or if you’re using something more robust — HubSpot, Automation On A Mission, Salesforce — building a sales page will usually be an easy drag and drop process.
• How long should my sales page be?
  This answer…